Transform Your Business into a Profitable Power House
For Businesses in the Construction Industry ready to Eliminate Inefficiancies and Assemble Powerhouse Teams to Dominate The Market

Trusted by Industry Leaders














You Are Great At Your Trade But When It Comes To Running A Business You Are Hitting A Ceiling
When you're juggling tools, teams, and operations, it's easy to feel like you're building a business without clear direction. Without clear systems and support, even high-performers end up overwhelmed, underpaid, and stuck in the chaos.
Projects running over time and over budget
Good staff are hard to find and harder to retain
Everything is squeezing your profit margins
Inefficiencies make operations painfully slow
Your sales & marketing results are falling behind
You are a bottleneck for the majority of decisions

Take Control & Build the Company That Works for You
With over 30 years in the industry, we’ve developed proven strategies to help trade & construction businesses scale efficiently. We help you get:
Increased Profits
Higher profits through smarter project management
More Time
Free up time for business owners by implementing efficient processes and delegating tasks.
Better Customers
Attract more customers with targeted marketing strategies and market understanding.
Stronger Teams
Foster a positive work culture to boost employee morale and performance.
Improved Quality
Focus on quality assurance to meet and exceed customer expectations.
Systematic Growth
Plan and execute strategies for sustainable business growth and expansion.
Hi I'm Michael Croft
I’ve spent decades helping businesses just like yours grow, adapt, and thrive. Too many skilled tradespeople struggle because they never received the right business guidance. They are stuck being a small business owner with contractor connections and struggle to build a sustainable business. I'll help you avoid costly mistakes and fast-track your success.

Choose a Plan That Fits Your Needs
Whether you are confident to execute a plan yourself or want a fractional COO stepping in to move the needle I have a program that works for you.
Start Streamlining Your Construction Business
Step 1
Identify Your Challenges
Request a call back and we'll pinpoint bottlenecks, find inefficencies and detect profit leaks.
Step 2
Follow A Personalised Growth Plan
Execute a focused 12-week consulting program designed to eliminate barriers for growth and build an operational powerhouse.
Step 3
A Business That Works For You
See measurable improvements and own your work - not the other way round.
You Deserve Business Success Without Chaos
Running a trades business is tough when inefficiencies and cash flow issues keep you in constant firefighting mode. At the Croft Academy, we help you take back control. With 30+ years of experience, we’ve helped plumbers, electricians, roofers, painters and all sorts of trades streamline operations, increase profits, and reclaim their time.
Request a call, and we’ll create a strategy tailored to your business—so you can run a smoother, more profitable operation and focus on what you do best.